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The Olive
Why does
the olive produce oil, while other fruit trees do not?
From the point of view of a tree, of course, fruit is simply a
food source for the seed inside. When a peach, or cherry, or
lemon falls to the ground, the decaying fruit releases usable
sugars for the germinating seed. The olive, however, tends to
fall on less favorable, stonier ground than peaches and cherries
and lemons. To compensate for this disadvantage, the olive has
evolved a superior food source: the oil formed within the fruit
is twice as efficient as sugar.
But oil needs to be protected. Oil is a fragile thing, and elements
within the fruit would break it down, were it not for some very
potent anti-oxidants present inside the fruit. These anti-oxidants,
called polyphenols, not only keep the oil pure, but could, consumed
within olive oil, potentially provide humans with powerful agents
against cardio-vascular disorders and cancer.
But there comes a moment when the needs of the plant diverge from
those of the human consumer. As long as the fruit is on the tree,
the oil is kept in a state of pristine essence. But for the seed
within the fruit to receive nourishment from this oil and begin
the process of growth, the oil must be broken down as quickly as
possible. Nature has endowed the olive with very powerful enzymes.
The instant the olive hits the ground, oxygen rushes into the
fruit and releases these enzymes, which in turn begin to break
down the oil. This is good for the fruit, but it has, up to now,
been very bad news for millers of olive oil.
In the hour
or so it takes to press the olive into oil, the various processes of
crushing, mixing, spinning, pressing create a tremendous amount of
oxygenation. This in turn drives the enzymes into a frenzy of
activity. Even the best-made oil, by the end of this process,
has lost at least half of its original polyphenol content. This
results in:
significant loss of volatile aromas
significant loss of characteristic flavors
significant release of harsh bitter flavors as a by-product of enzymatic breakdown
fewer, and less potent, anti-oxidants to the consumer.
Apollo Olive Oil,
in conjunction with Professor Marco Mugelli and Toscana Enologica
Mori, is now operating a very special press, one of
currently only four in the world, that processes oil in the absence
of oxygen. Absence of oxygen stalls enzymatic activity, resulting in
oils that retain virtually all of their polyphenols. The oils that
emerge from this process have qualities that have never before been
so fully realizable: greater fragrance, flavor and balance, and much
higher levels of healthy anti-oxidants.

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