On January 2nd and 3rd, 60 Minutes ran three segments, The “FBI of food”, Don’t fall victim to olive oil scam, and AgroMafia, exposing Mafia involvement and the fight against it, in the entire Italian food chain, including olive oil fraud of course. Exports are certainly no exception. Estimates run as high as 80% that what is labeled as Italian extra virgin olive oil here in the U.S., simply aren’t. An easy way fake olive oil is made from colorless, flavorless seed oil is shown, using chlorophyll and beta-carotene. Americans are also deceived by another practice – doctoring a defective olive oil, and calling it ‘Extra Virgin’. Watch the segment here.
Back in November Apollo Olive Oil had the honor of being chosen as a Finalist for a 2016 Good Food Award. At last on January 16th, the winners were ceremoniously announced and Apollo was among them! Gianni received the award from the hands of Carlo Petrini, the founder of the International Slow Food Movement. There were a total of 1,927 entrants from across the U.S., with just 242 winners in 13 categories. Of the 11 winners in the ‘Oil’ category, only five were for olive oil, of which two others were also extra virgin olive oil. The Good Food Award recognizes that the Sierra and Mistral are of excellent quality and produced with sustainable methods benefiting local food economies.